Anna R. is a VIC.
Ordered #1048 · $3,090 · 2 pieces
When a VIC orders (8.5 and up)
Know your best customers and where they came from.
We score every new customer at checkout from purchases across premium fashion. Your team hears about each VIC order as it lands, along with the campaign that brought them.
3 VICs This WeekExample
- Anna R. · #1001Executive100K+ FollowersFull PriceLow ReturnsFrequent9.4
- Claire B. · #1002CreatorWin-Back8.9
- Maya S. · #1003Frequent8.6
Purchases behind every score$9B+
Scoring
Every VIC, scored as they check out.
Optimize scores each new customer from 0 to 10 as they check out. A VIC is anyone at or above your VIC score, 8.5 to start. A notable customer, such as an executive or a creator, gets their own alert at any score.
Sep 9Nov 8
80 orders found. Reading Sep 9.
Orders scored0of 80
VIC orders0Score 8.5 and up
VICs, as we find them
Tap for whyNo VICs yet. We name them as we find them.
Alerts and recaps
Your team hears about a VIC the moment they order.
Optimize sends a VIC alert to email or Slack as the order lands, with the score, the order, and the campaign that brought them. Daily, weekly, and monthly recaps arrive on the schedule you set.
9.4
Lena · Customer care
Looping in clienteling for a note before it ships.
Note added to #1048
2 of 21 scored orders were VIC orders.
Orders21
VICs2
Average6.8
Every day, 6:00 pm
Lena · Customer care
Both were first orders. I'll call them tomorrow.
2 calls on Friday's list
Campaigns
See which campaigns bring your best customers.
Optimize ranks campaigns by the customers they bring, not by spend or ROAS. Each one's rank comes from the average score of its orders, how that moved since last week, and the share who are VICs.
Campaigns, by who they bring
AvgCampaigns appear as their customers score.
Optimize ranks campaigns by the customers they bring, not by spend or ROAS. The tick is each campaign's average on a scale from 4 to 9.
Getting started
See your own VICs the day you connect.
Optimize comes with Croissant Pay. You connect your Shopify store from the Croissant App, which starts a 30-day trial that Croissant Pay keeps going, and we score your last 60 days of orders. Then you choose who on your team gets alerts, by email or Slack.
- 01Connect from the Croissant AppConnecting starts your 30-day trial, and Croissant Pay keeps Optimize on after it. The app reads your orders and never messages your customers.
- 02See your VICs and campaignsWe score your last 60 days of orders, name your VICs as we find them, and rank the campaigns by the customers they bring.
- 03Choose where updates goEvery checkout is scored as it happens. Alerts and recaps come to you in Slack or email, so nobody has to open a portal.
Done
You're set. Here's what arrives.
- VIC alertsAs they order
- Notable shopper alertsAs they order
- Campaign reportMondays, 8:00 am
- Daily, weekly and monthly recapsOn your schedule
More from Croissant
New customers at full price.
Shoppers pay with the credit in their Croissant wallets and cover any overage with their card of choice.
Example order
Hagar BlazerQty 1$1,295
Paid with Croissant PayWelcome offer$200
Their credit$50
Their card$1,045
Full price, settled in USD$1,295
Croissant CapitalSized to your brand
Capital$25K to $5M+Longer terms mean larger amounts
TermsUnder a year to four years
Funded5–8 days from signing
Interest and equityNone
Croissant Capital
We buy your store credit up front, sized to your brand.
You never pay us back. You fulfill orders from our shoppers at full price, up to the amount we pre-purchased.
See Croissant CapitalNeed to know
Frequently asked questions.
A score from 0 to 10 for how good a new customer is likely to be for your brand, built from verified receipts across brands. It weighs how deep their premium purchase history goes, how much they buy at full price, and how often they return. A 9 buys at full price and owns pieces from many premium brands. A 2 arrived on a discount and returns half of what they buy.
It is built to predict lifetime value. A high score means a customer who is likelier to buy again at full price and to keep what they buy, and a low one means the opposite. It is a read on the relationship, taken at the first checkout.
Brands share their order histories with us, and Croissant members connect their receipts for guaranteed buybacks. Together that is $9B+ in purchases from 7M+ shoppers with purchase history across fashion and beauty, and we score your new customers against it.
Not to start. Optimize is included with Croissant Pay. Connect your store from the Croissant App and Optimize runs for a 30-day trial, and Croissant Pay keeps it on once it's live. We score your last 60 days of orders when you connect, so your VICs are ready on day one.
Croissant Pay is by invite, and Optimize comes with it. Get started and our team will reply. Once you are in, you install the Croissant App and press Connect, which starts your 30-day trial, and Croissant Pay keeps Optimize on. Brands we have already set up get a direct link from our team.
One Croissant App on your store. It reads your orders and scores them, and it never messages your customers. Nothing goes to ad platforms. Alerts and recaps arrive by email, and in Slack once you connect it. We set it up with you.
Every customer is scored. Optimize names a customer at or above your VIC score (8.5 to start, and yours to change) as a VIC, and a notable one, such as an executive, a creator, or anyone with 100K+ followers, at any score, each with its own alert. Everyone else counts only toward your averages and your campaign ranking, and is not listed.
Your CDP tells you who your customers are. Croissant tells you which of them are your best, and where your next ones should come from. The scores come from purchases across the whole premium market, which no internal data source can see.
By invite
Request an invite to Croissant Pay.
Tell us about your brand and our team will reply. Optimize and Capital come with Croissant Pay.