Croissant

Know your best customers and where they came from.

We score every new customer at checkout from verified purchases across premium fashion. Your team hears about each VIC order as it lands, along with the campaign that brought them.

Request an inviteHow it works
SimkhaiJohanna OrtizMansur GavrielKirna ZabêtemyGemmaAREAAltuzarraBY FARCâllas MilanoAmanuHampdenTerezHaus of BrilliancePrimm'sPIYAMA
3 VICs This WeekExample
  • Sample Shopper · #1001Executive100K+ FollowersFull PriceLow ReturnsFrequent
    9.4
  • Example Customer · #1002CreatorWin-Back
    8.9
  • A shopper · #1003Frequent
    8.6
Purchases behind every score$9B+
SimkhaiJohanna OrtizMansur GavrielKirna ZabêtemyGemmaAREAAltuzarraBY FARCâllas MilanoAmanuHampdenTerezHaus of BrilliancePrimm'sPIYAMA

Purchase history

Our scores come from real purchases.

Croissant members connect Gmail to get a guaranteed resale price on what they own, and brands share their order histories. Together they are a record of how people buy premium fashion across brands, and Optimize scores your new customers against it.

Purchase records50M+

Each one is a piece a shopper bought, from order histories brands shared and receipts members connected.

The Croissant Score0–10

The score weighs full-price buying, returns, and how deep a customer's premium history goes.

Scoring

Every VIC comes with who they are and how they shop.

Optimize scores each new customer the moment they check out. We name every VIC, meaning anyone at or above your VIC score (8.5 to start) or someone notable, and tag who they are and how they shop.

Sample Shopper · #1001Example · VIC Order
9.4

Who They Are

Executive100K+ Followers

How They Shop

Full PriceLow ReturnsFrequent

Alerts and recaps

Your team hears about a VIC the moment they order.

Optimize sends a VIC alert to email or Slack as the order lands, with the score, the order, and the campaign that brought them. Daily, weekly, and monthly recaps arrive on the schedule you set.

vic-alertsExample
CroissantAPP2:41 PM

VIC Order.
Sample Shopper just ordered.

Score9.4
Order#1001 · $640 · 2 Items
Came FromMeta · Q4 Gifting
Who They AreExecutive
How They ShopFull Price, Low Returns, Frequent
Across CroissantShops 7 brands, mostly full price · Top 5% by spend
WhereAustin, TX
Open Order in ShopifyAlerts for 8.5+ and Notable Shoppers · Manage Updates
Croissant for BrandsWeekly RecapExample · Mon 8:00 AM
Croissant

Weekly Recap · Oct 12 to 18

Email · VIP preview brought 2 of 3 VIC orders this week.

Orders Scored
120
+16 vs the Week Before
VICs (8.5+ or Notable)
3
−2 vs the Week Before
Store Average
6.8
+0.2 vs the Week Before

Campaigns

  1. 1. Email · VIP preview+0.4 · 10% VICs
    8.2
  2. 2. Meta · Q4 Gifting−0.4 · 3% VICs
    6.4
  3. 3. Google searchno change · 0% VICs
    6.1

3 VICs This Week

  • Sample Shopper · #1001Executive100K+ FollowersFull PriceLow ReturnsFrequent
    9.4
  • Example Customer · #1002CreatorWin-Back
    8.9
  • A shopper · #1003Frequent
    8.6
Manage Updates

Campaigns

See which campaigns bring your best customers.

Optimize ranks your campaigns by the customers they bring: the average score of each one's orders, how that moved since last week, and the share who are VICs. It does not see spend or ROAS.

CampaignsExample · vs the Week Before
  1. 1. Email · VIP preview+0.4 · 10% VICs
    8.2
  2. 2. Meta · Q4 Gifting−0.4 · 3% VICs
    6.4
  3. 3. Google searchno change · 0% VICs
    6.1
  4. 4. TikTok · Creator Codes+0.3 · 2% VICs
    5.9
  5. 5. Organic & directno change · 1% VICs
    5.2

Getting started

See your own VICs the day you connect.

Optimize comes with Croissant Pay. You connect your Shopify store from the Croissant App, which starts a 30-day trial that Croissant Pay keeps going, and we score your last 60 days of orders. Then you choose who on your team gets alerts, by email or Slack.

01

Connect from the Croissant App

Connecting starts your 30-day trial, and Croissant Pay keeps Optimize on after it. The app reads your orders and never messages your customers.

Croissant AppSends your orders to be scored.Live
02

See your VICs

We score your last 60 days of orders, then show how many were VIC orders and which channels they came from.

Example · last 60 days
Orders scored1,240
Campaigns found16
VIC orders96
ChannelCampaignsOrdersAvg score
Email33107.8
Meta95206.4
Google Shopping42806.1
Organic & direct—1306.9
03

Choose your alerts

Every checkout is scored as it happens, and alerts go to email and to Slack once you connect it.

VIC alertAs they orderEmail
Weekly recapMondays at 8:00 amEmail

More from Croissant

New customers at full price.

Shoppers pay with the credit in their Croissant wallets and cover any overage with their card of choice.

SimkhaiExample order
Hagar BlazerQty 1$1,295
Paid with Croissant Pay
Welcome offer$200
Their credit$50
Their card$1,045
Full price, settled in USD$1,295
Croissant Pay

It works like Shop Pay, as one more way to pay at checkout.

See Croissant Pay
Croissant CapitalSized to your brand
Capital$25K to $5M+Longer terms mean larger amounts
TermsUnder a year to five years
Funded5–8 days from signing
Interest and equityNone
Croissant Capital

We buy your store credit up front, sized to your brand.

You work it off in merchandise as our shoppers spend it at full price.

See Croissant Capital

Need to know

Frequently asked questions.

A score from 0 to 10 for how good a new customer is likely to be for your brand, built from verified receipts across brands. It weighs how deep their premium purchase history goes, how much they buy at full price, and how often they return. A 9 buys at full price and owns pieces from many premium brands. A 2 arrived on a discount and returns half of what they buy.

It is built to predict lifetime value. A high score means a customer who is likelier to buy again at full price and to keep what they buy, and a low one means the opposite. It is a read on the relationship, taken at the first checkout.

Brands share their order histories with us, and Croissant members connect their receipts for guaranteed buybacks. Together that is $9B+ in purchases from 7M+ shoppers with purchase history across fashion and beauty, and we score your new customers against it.

Not to start. Optimize is included with Croissant Pay. Connect your store from the Croissant App and Optimize runs for a 30-day trial, and Croissant Pay keeps it on once it's live. We score your last 60 days of orders when you connect, so your VICs are ready on day one.

Croissant Pay is by invite, and Optimize comes with it. Request an invite and our team will reply. Once you are in, you install the Croissant App and press Connect, which starts your 30-day trial, and Croissant Pay keeps Optimize on. Brands we have already set up get a direct link from our team.

One Croissant App on your store. It reads your orders and scores them, and it never messages your customers. Nothing goes to ad platforms. Alerts and recaps arrive by email, and in Slack once you connect it. We set it up with you.

Every customer is scored. Optimize names a customer at or above your VIC score (8.5 to start, and yours to change), or a notable one, such as an executive, a creator, or anyone with 100K+ followers, in alerts and recaps. Everyone else counts only toward your averages and your campaign ranking, and is not listed.

Your CDP tells you who your customers are. Croissant tells you which of them are your best, and where your next ones should come from. The scores come from purchases across the whole premium market, which no internal data source can see.

By invite

Request an invite to Croissant Pay.

Tell us about your brand and our team will reply. Optimize and Capital come with Croissant Pay.

Sign in to the partner portal